What Listeners Want: The Edison Results Roundtable
In the largest study of its kind, U.S. fiction audiobook listeners rated Spoken's Multi-Cast™ AI narration higher than human narration.
We believe this is the publishing industry's "black & white to color" moment — a signal of a real shift in what listeners want, and what it could mean for the industry at large.
Watch the full discussion above.
Spoken Founder & CEO Phil Marshall and Megan Lazovick, VP at Edison Research at SSRS, held a candid roundtable on the results. They walked through the survey methodology, what was asked, and how respondents answered — plus what this means for backlist titles sitting untapped, and where things go from here.
If you're an author or publisher wondering whether full-cast AI narration is a passing trend or a turning point, this recording offers deep insights into the future of audiobook narration.
Roundtable Speakers
Philip Marshall
Phil Marshall is a technologist, entrepreneur, and storyteller who thrives at the intersection of imagination and execution. He is the founder and CEO of Spoken, The AI Audiobook Company™, empowering authors to create immersive single, dual, and multi-voice audiobooks using digital narration.
Megan Lazovick
Megan Lazovick has spent her career tracking how consumer behavior in audio and media evolves alongside technology, and making sure the industry keeps pace. She works to develop the research products and partnerships that help the world's largest media companies understand their audiences.