Precision proofing. Cleaner Speak-It recordings. Cohesive Character performances. Greater control from manuscript to finished audio.

Once they did know AI was involved, 61% rated Spoken’s Multi-Cast production — which generates a range of voices for a full audio production of a book, similar to, say, Audible’s full-cast production of the “Harry Potter” series — favorably, compared with 53% who said that about the human-narrated title. The study also showed the respondents ranked the AI version higher on perceived quality of narration (66% to 60%) and overall engagement (58% to 49%).

 Last week, Spoken, the AI Audiobook Company, released an interesting research study conducted by Edison Research at SSRS showing that Spoken’s multi-cast narration outperforms conventional human narration in engagement, favorability, and perceived quality. The study focused on character-driven fiction – the most prevalent category in today’s audiobook market – marking a pivotal moment for the use of AI in the publishing industry.